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Title: "It's more fun in the Philippines" - DOT New Campaign Slogan
Author: the quest boi
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It's been a top trending in twitter last night and among other social networks that stir the public mass from celebrity, politicians, b...
It's been a top trending in twitter last night and among other social networks that stir the public mass from celebrity, politicians, bloggers and Pinoys that even created a guessing game on the much awaited and much anticipated launch of the new slogan and logo for the Philippines tourism campaign, as Department of Tourism (DOT) guarded their ‘secret’ zealously. Now, the wait is finally over for this 2012 the DOT unveils the new campaign slogan.

"It’s more fun in the Philippines”


The new DOT logo and slogan to promote the Philippines to the world. 

This new branding will be the message of the country on tv infomercials abroad, local tourism campaigns. In an effort to encourage and entice more and more visitors to come to the country and experience the warmth and hospitality of the Filipino plus to have fun and adventure in exploring our exotic beautiful archipelagic islands.

Questions? Could the new slogan compete with other Asian competitors with regards to tourism industry. I hope it does, simplicity is beauty, I could say. Now, it's time for us to promote our beautiful country, with this new campaign slogan.

Mabuhay ang Pilipinas!
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Pinoy Adventurista said... January 5, 2012 at 11:06 PM

i support this! It's definitely more fun in the Philippines! Cheers to Sec. Jimenez! Good Job!

 
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